JHB MEDIA & PUBLIC RELATIONS PO Box 251 New Haven, CT 06513
Public Relations Consultant - Current
Consult with clients to provide strategic development plans, advice and materials. Develop written plans for the positioning of client services and professional image to establish a particular appearance and style to the general public and/or target audiences. Develop web presence, recommend trade groups and the specify a community. Identify media outlets, target associations and organizations, along with contact information and preparation of introductory letters, news announcements and other public relations material. Provide strategic advice and related support material such as business development plans, articles, flyers, brochure, online ads, newsletters, and directories to foster the promotion of client services through groups, public presentations, talks, appearances, media outlets and interviews. Actively provide advice, guidance, support and assistance to advance client efforts in obtaining various funding and grant opportunities. Produce press releases, client newsletters, and update administrative items. Provide professional consultation on establishing favorable relations with the community, the public and client peers. Advise on business objectives to imbed client in a favorable position. Make inquiries, provide introductions, and make contacts on clients’ behalf. Provide client with reasonable implementation assistance with promotional strategies including the mailing of letters, introductory contact calls, articles for publication, blogs, talk show or interview scheduling, trade or other organizational meetings or membership. Serve as Client Marketing Representative with the media or other trade industry parties. Research and analyze public relations goals, activities, and accomplishments. Attend meetings to further objectives.
UNIWORLD GROUP INCORPORATED 100 Avenue of the Americas New York, NY 10013
Production Cost Controller/Traffic Services
Clients included AT&T, Ford, Burger King, Pepsi and Lincoln Mercury among others. Enterprising enough to request management of shipping budget thus saving UniWorld Group Incorporated $47,000 the first year with an average savings of $25,000 yearly thereafter. Formulated and administered organization of all television, radio and print production projects. Created estimates and tracked advertising budgets for all projects from inception to completion. Proofread and edited print materials for media such as brochures, magazines, newspaper, and billboards. Selected talent to appear in client print marketing materials to include magazines, brochures, and product packages. Met objectives under pressure of tight deadlines with frequent interruptions, simultaneous priority projects and tasks and changes in priorities. Attended regular meetings and conferences.
CAROL H. WILLIAMS ADVERTISING 555 12th Street, Suite 1700 Oakland, CA 94607
Traffic Controller
Primary staff person for coordinating television, radio and print advertising traffic projects from inception to completion. Referred print materials for proofreading and editing to include brochures, magazines, and newspapers. Interviewed and conferred with company president, account managers, creative personnel, other internal departments and vendors to obtain up-to-date information on creative strategies, production costs, deadlines, and insertion dates. Responsible for ensuring all projects were completed on time within budget under pressure of tight deadlines with frequent interruptions, simultaneous priority projects and tasks, and changes in priorities. Attended regular meetings and conferences. Member of award winning advertising team for Nissan, California Department of Health Services, and California Public Utility Commission.
Public Relations Consultant - Current
Consult with clients to provide strategic development plans, advice and materials. Develop written plans for the positioning of client services and professional image to establish a particular appearance and style to the general public and/or target audiences. Develop web presence, recommend trade groups and the specify a community. Identify media outlets, target associations and organizations, along with contact information and preparation of introductory letters, news announcements and other public relations material. Provide strategic advice and related support material such as business development plans, articles, flyers, brochure, online ads, newsletters, and directories to foster the promotion of client services through groups, public presentations, talks, appearances, media outlets and interviews. Actively provide advice, guidance, support and assistance to advance client efforts in obtaining various funding and grant opportunities. Produce press releases, client newsletters, and update administrative items. Provide professional consultation on establishing favorable relations with the community, the public and client peers. Advise on business objectives to imbed client in a favorable position. Make inquiries, provide introductions, and make contacts on clients’ behalf. Provide client with reasonable implementation assistance with promotional strategies including the mailing of letters, introductory contact calls, articles for publication, blogs, talk show or interview scheduling, trade or other organizational meetings or membership. Serve as Client Marketing Representative with the media or other trade industry parties. Research and analyze public relations goals, activities, and accomplishments. Attend meetings to further objectives.
UNIWORLD GROUP INCORPORATED 100 Avenue of the Americas New York, NY 10013
Production Cost Controller/Traffic Services
Clients included AT&T, Ford, Burger King, Pepsi and Lincoln Mercury among others. Enterprising enough to request management of shipping budget thus saving UniWorld Group Incorporated $47,000 the first year with an average savings of $25,000 yearly thereafter. Formulated and administered organization of all television, radio and print production projects. Created estimates and tracked advertising budgets for all projects from inception to completion. Proofread and edited print materials for media such as brochures, magazines, newspaper, and billboards. Selected talent to appear in client print marketing materials to include magazines, brochures, and product packages. Met objectives under pressure of tight deadlines with frequent interruptions, simultaneous priority projects and tasks and changes in priorities. Attended regular meetings and conferences.
CAROL H. WILLIAMS ADVERTISING 555 12th Street, Suite 1700 Oakland, CA 94607
Traffic Controller
Primary staff person for coordinating television, radio and print advertising traffic projects from inception to completion. Referred print materials for proofreading and editing to include brochures, magazines, and newspapers. Interviewed and conferred with company president, account managers, creative personnel, other internal departments and vendors to obtain up-to-date information on creative strategies, production costs, deadlines, and insertion dates. Responsible for ensuring all projects were completed on time within budget under pressure of tight deadlines with frequent interruptions, simultaneous priority projects and tasks, and changes in priorities. Attended regular meetings and conferences. Member of award winning advertising team for Nissan, California Department of Health Services, and California Public Utility Commission.